Arte como resistencia : casos de artivismo transmedia frente al extractivismo petrolero en el Mar Argentino
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Facultad de Ciencia Política y Relaciones Internacionales
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La tesis analiza el Atlanticazo como expresión de artivismo transmedia frente al
avance del extractivismo petrolero en el Mar Argentino. Se abordan las estrategias
estéticas y comunicacionales desplegadas entre 2021 y 2023 en la ciudad de Mar del
Plata y parte de su proyección nacional e internacional. El trabajo combina observación
participante, análisis de contenido digital y registro visual para estudiar cómo colectivos
artísticos y ciudadanos autoconvocados articularon performances, murales,
audiovisuales, música, poesía, memes y festivales en una narrativa de resistencia
ambiental. A partir de los aportes de Jenkins, Scolari, Costa y Svampa, se indaga en la
cultura participativa, la convergencia digital, el tecnoceno y el extractivismo de datos,
estableciendo un paralelismo entre el daño ecológico-marino y la manipulación
algorítmica del ambiente digital. La tesis posiciona al artivismo como una práctica
regenerativa y política que disputa sentidos desde lo simbólico, corporal y territorial,
frente a las lógicas neoliberales de despojo. Con un enfoque transmedia, se propone que
la lucha por un mar libre es también una disputa por la imaginación cívica y el derecho
a narrar futuros posibles.
This thesis analyzes the Atlanticazo as an expression of transmedia artivism in response to the expansion of oil extractivism in the Argentine Sea. It examines the aesthetic and communicational strategies deployed between 2021 and 2023 in the city of Mar del Plata, as well as their national and international resonance. The research combines participant observation, digital content analysis, and visual documentation to explore how artistic collectives and self-organized citizens articulated performances, murals, audiovisual works, music, poetry, memes, and festivals into a narrative of environmental resistance. Drawing on the work of Jenkins, Scolari, Costa, and Svampa, the study delves into participatory culture, digital convergence, the technocene, and data extractivism, establishing a parallel between marine-ecological damage and the algorithmic manipulation of the digital environment. The thesis positions artivism as a regenerative and political practice that challenges dominant meanings through symbolic, embodied, and territorial actions, confronting the neoliberal logics of dispossession. Using a transmedia approach, it argues that the fight for a sea free of oil drilling is also a struggle for civic imagination and the right to narrate possible futures.
This thesis analyzes the Atlanticazo as an expression of transmedia artivism in response to the expansion of oil extractivism in the Argentine Sea. It examines the aesthetic and communicational strategies deployed between 2021 and 2023 in the city of Mar del Plata, as well as their national and international resonance. The research combines participant observation, digital content analysis, and visual documentation to explore how artistic collectives and self-organized citizens articulated performances, murals, audiovisual works, music, poetry, memes, and festivals into a narrative of environmental resistance. Drawing on the work of Jenkins, Scolari, Costa, and Svampa, the study delves into participatory culture, digital convergence, the technocene, and data extractivism, establishing a parallel between marine-ecological damage and the algorithmic manipulation of the digital environment. The thesis positions artivism as a regenerative and political practice that challenges dominant meanings through symbolic, embodied, and territorial actions, confronting the neoliberal logics of dispossession. Using a transmedia approach, it argues that the fight for a sea free of oil drilling is also a struggle for civic imagination and the right to narrate possible futures.
