El uso de WhatsApp en la radio universitaria : producción, gestión y distribución de contenidos en la nueva ecología de medios
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Facultad de Ciencia Política y Relaciones Internacionales
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En este trabajo de investigación se explora y analiza las dinámicas de producción e
intercambio de contenidos de trabajadores y trabajadoras de las 64 emisoras universitarias
argentinas agrupadas en la Asociación de Radiodifusoras Universitarias Nacionales
Argentinas (ARUNA). Concretamente, se examina el quehacer periodístico desde la
perspectiva de los hacedores y hacedoras de las radios universitarias argentinas que
integran un grupo de mensajería instantánea que nuclea a los y las integrantes de la
segunda red de emisoras públicas más importante en el país por su presencia en territorio
y por cantidad de emisoras.
Desde sus orígenes las radios universitarias han esbozado un perfil vinculado al
compromiso social y a la articulación de la Educación Superior con las comunidades en
las que están insertas.
Los trabajadores y trabajadoras de las emisoras universitarias han tejido redes de
cooperación en distintas modalidades a lo largo de su historia, en la actualidad a través
de las plataformas de mensajería intercambian contenidos, fuentes de información y
distribución de producciones.
En este trabajo se investigan sus estrategias de cooperación ante la convergencia
mediática y los desafíos de la radio en la nueva ecología de medios, a través del análisis
del uso de WhatsApp en la radio universitaria: producción, gestión y distribución de
contenidos.
This research work explores and analyzes the dynamics of content production and exchange of workers from the 64 Argentine university radio stations grouped in the Association of Argentine National University Radio Broadcasters (ARUNA). Specifically, the journalistic work is examined from the perspective of the doers and doers of Argentine university radio stations that make up an instant messaging group that brings together the members of the second most important network of public radio stations in the country due to their presence on territory and by number of stations. Since its origins, university radios have outlined a profile linked to social commitment and the articulation of Higher Education with the communities in which they are inserted. The workers of the university radio stations have woven cooperation networks in different modalities throughout their history, currently through messaging platforms they exchange content, sources of information and distribution of productions. This paper investigates their cooperation strategies in the face of media convergence and the challenges of radio in the new media ecology, through the analysis of the use of WhatsApp in university radio: content production, management and distribution.
This research work explores and analyzes the dynamics of content production and exchange of workers from the 64 Argentine university radio stations grouped in the Association of Argentine National University Radio Broadcasters (ARUNA). Specifically, the journalistic work is examined from the perspective of the doers and doers of Argentine university radio stations that make up an instant messaging group that brings together the members of the second most important network of public radio stations in the country due to their presence on territory and by number of stations. Since its origins, university radios have outlined a profile linked to social commitment and the articulation of Higher Education with the communities in which they are inserted. The workers of the university radio stations have woven cooperation networks in different modalities throughout their history, currently through messaging platforms they exchange content, sources of information and distribution of productions. This paper investigates their cooperation strategies in the face of media convergence and the challenges of radio in the new media ecology, through the analysis of the use of WhatsApp in university radio: content production, management and distribution.
