Directrices para el Diseño de Narrativas Inmersivas : análisis de proyectos aplicables a la concientización ambiental en Comodoro Rivadavia
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Facultad de Ciencia Política y Relaciones Internacionales
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Esta investigación presenta un mapeo de proyectos latinoamericanos con tecnologías
inmersivas. En primer lugar, se analizó las características de estas tecnologías, realidad
virtual, realidad aumentada y video 360°. En segundo lugar, se indagó sobre el desarrollo
de las mismas en proyectos de diferentes temáticas, especialmente se revisó las que se
aplican a la difusión de la concientización ambiental.
A partir de relevar los abordajes de la educación ambiental en las instituciones
educativas de la ciudad de Comodoro Rivadavia, Chubut, Argentina; las actividades de
concientización ambiental del Instituto de Desarrollo Costero de la Universidad Nacional
de la Patagonia San Juan Bosco, ubicada en la misma ciudad; las acciones del Ministerio
de Ambiente y Desarrollo Sustentable de la Provincia de Chubut y los programas de la
Subsecretaría de Ambiente de la Municipalidad de Comodoro Rivadavia, se propuso la
implementación de tecnologías inmersivas como herramienta que potencie las acciones
que ya vienen realizando los mencionados actores sociales.
Las experiencias estudiadas en el presente trabajo permitieron identificar una
secuencia de procesos creativos para el diseño narrativo inmersivo. Como resultado, se
proponen directrices que pueden aplicarse a proyectos cuyo fin sea la educación
ambiental. Es decir, una guía para diseñadores y guionistas de proyectos inmersivos.
This research presents a mapping of Latin American projects that make use of immersive technologies. Firstly, the characteristics of these technologies, virtual reality, augmented reality and 360° video, were analyzed. Secondly, their use in a variety of projects of different themes was investigated, especially those that apply to the dissemination of environmental awareness. From relieving the approaches of environmental education in the educational institutions of the city of Comodoro Rivadavia, Chubut, Argentina; the environmental awareness activities of the Coastal Development Institute of the San Juan Bosco National University of Patagonia, located in the same city; the actions of the Ministry of Environment and Sustainable Development of the Province of Chubut and the programs of the Undersecretary of Environment of the Municipality of Comodoro Rivadavia, the implementation of immersive technologies was proposed as a tool that enhances the actions that the aforementioned social actors are already carrying out. The experiences studied in this work allowed us to identify a sequence of creative processes for immersive narrative design. As a result, guidelines are proposed that can be applied to projects whose purpose is environmental education. In other words, a guide for designers and writers of immersive projects.
This research presents a mapping of Latin American projects that make use of immersive technologies. Firstly, the characteristics of these technologies, virtual reality, augmented reality and 360° video, were analyzed. Secondly, their use in a variety of projects of different themes was investigated, especially those that apply to the dissemination of environmental awareness. From relieving the approaches of environmental education in the educational institutions of the city of Comodoro Rivadavia, Chubut, Argentina; the environmental awareness activities of the Coastal Development Institute of the San Juan Bosco National University of Patagonia, located in the same city; the actions of the Ministry of Environment and Sustainable Development of the Province of Chubut and the programs of the Undersecretary of Environment of the Municipality of Comodoro Rivadavia, the implementation of immersive technologies was proposed as a tool that enhances the actions that the aforementioned social actors are already carrying out. The experiences studied in this work allowed us to identify a sequence of creative processes for immersive narrative design. As a result, guidelines are proposed that can be applied to projects whose purpose is environmental education. In other words, a guide for designers and writers of immersive projects.
