Museos y comunicación : las narrativas transmedia como estrategia para la cocreación de exposiciones híbridas en el Museo de la Comunicación (FCC – UNC)
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Facultad de Ciencia Política y Relaciones Internacionales
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Estudio sobre la compleja vinculación entre los museos y la comunicación desde una
mirada transdisciplinaria, haciendo foco en las estrategias que permiten expandir y
cocrear exposiciones híbridas en sitios patrimoniales a partir de la lógica de las
narrativas transmedia. Este trabajo profundiza en un marco referencial centrado en el
ecosistema mediático del Territorio Museo, los museos transmedia y las exposiciones
híbridas, como así también en la contribución de las tecnologías de la comunicación a
una cultura de la memoria. Para la etapa de producción, se aborda una metodología de
Investigación Acción Participativa que desarrolla el proceso colaborativo que permitió la
creación del Museo de la Comunicación (FCC-UNC) durante los años 2020-2022.
Además, presenta el análisis de dos casos de exposiciones híbridas de Latinoamérica
(de Brasil y Chile) y entrevistas a sus realizadores. La maqueta desarrollada consiste en
la primera sala transmedia del Museo de la Comunicación: “La Palabra” y una propuesta
de exposición híbrida: “La Palabra que Informa”, que recupera el proceso de cocreación
de la exposición física: “40 tapas de la Democracia en Córdoba” en el marco de los
cuarenta años ininterrumpidos de democracia en Argentina.
A study on the complex connection between museums and communication from a transdisciplinary perspective, focusing on strategies that allow for the expansion and cocreation of hybrid exhibitions at heritage sites based on the logic of transmedia narratives. This work delves into a framework centered on the media ecosystem of the Territory-Museum, transmedia museums, and hybrid exhibitions, as well as the contribution of communication technologies to a culture of memory. For the production stage, a Participatory Action Research methodology is adopted to develop the collaborative process that allowed for the creation of the Museum of Communication (FCC-UNC) during the years 2020-2022. It also presents an analysis of two cases of hybrid exhibitions from Latin America (from Brazil and Chile) and interviews with their creators. The developed model consists of the first Transmedia Room of the Museum of Communication, "The Word," and a hybrid exhibition proposal, "The Word that Informs," which recovers the co-creation process of the physical exhibition "40 Covers of Democracy in Córdoba" within the framework of 40 uninterrupted years of democracy in Argentina.
A study on the complex connection between museums and communication from a transdisciplinary perspective, focusing on strategies that allow for the expansion and cocreation of hybrid exhibitions at heritage sites based on the logic of transmedia narratives. This work delves into a framework centered on the media ecosystem of the Territory-Museum, transmedia museums, and hybrid exhibitions, as well as the contribution of communication technologies to a culture of memory. For the production stage, a Participatory Action Research methodology is adopted to develop the collaborative process that allowed for the creation of the Museum of Communication (FCC-UNC) during the years 2020-2022. It also presents an analysis of two cases of hybrid exhibitions from Latin America (from Brazil and Chile) and interviews with their creators. The developed model consists of the first Transmedia Room of the Museum of Communication, "The Word," and a hybrid exhibition proposal, "The Word that Informs," which recovers the co-creation process of the physical exhibition "40 Covers of Democracy in Córdoba" within the framework of 40 uninterrupted years of democracy in Argentina.
