Relations between the European Union and Mercosur: The EU‟s interregional strategy and its attempts to export its regional project

The study focuses on the desire of the European Union to be seen worldwide as a political union with one voice, in order to achieve its position as an international actor of important weight in the system. The last decade of the century saw a deepening of the EU‟s integration and a greater influence on the international scene, as well as their support to the development of new regional integrations. This paper shows how was implemented the European Union method of regional governance through the Mercosur process. Through the discourse analysis we will be able to perceive the seek of the European Union to export its regional project and the development of its interregional strategy. The objective with this kind of strategy is to reach new horizons and their markets for European businesses and to strengthen its legitimacy in the world. Therefore, the EU tries to attract regional blocs and offer them support based on their personal experience in integration. From the EU‟s point of view, this will position them as an example to follow par excellence for any regional integration process