Análisis de materiales educativos digitales y análogos que pueden conformar una narrativa transmedia en estudiantes de grado noveno de secundaria en el colegio Villemar El Cármen (Bogotá, Colombia)
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Facultad de Ciencia Política y Relaciones Internacionales
Resumen
En el presente trabajo se explora la narrativa transmedia en la línea
comunicación digital interactiva, donde convergen la educación y la
comunicación en un ecosistema de medios que despliegan materiales en
Internet, como reflejo de la cultura de consumos digitales de estudiantes de
noveno grado del Colegio Villemar El Carmen (Bogotá, Colombia) involucrados
en procesos formativos en torno a la biotecnología.
En el capítulo “Aspectos preliminares” se describen el objeto de estudio, los
antecedentes con casos de narrativas transmedia educativas iberoamericanas,
junto con sus perspectivas teóricas, la metodología incluidas las fases preactiva,
interactiva y posactiva para el desarrollo del proyecto y el análisis de los
resultados obtenidos, que llevan a reflexiones reflejadas en algunas
conclusiones y recomendaciones para proyectos futuros. En el capítulo “Biblia
narrativa” se presenta el proceso para la creación de una “Guía Taller
Transmedia” a partir de su justificación, objetivos, especificaciones e
implementación, con la que se orientó el proceso formativo de los estudiantes.
Finalmente, aparecen una serie de anexos con información complementaria
sobre el proyecto.
This paper explores transmedia narrative in the field of interactive digital communication, where education and communication converge in a media ecosystem that displays materials on the Internet. This reflects the digital consumer culture of ninth-grade students at Colegio Villemar El Carmen (Bogotá, Colombia) involved in educational processes related to biotechnology. The chapter "Preliminary Aspects" describes the object of study, the background with cases of Ibero-American educational transmedia narratives, along with their theoretical perspectives, the methodology, including the preactive, interactive, and postactive phases for project development, and the analysis of the results obtained, which lead to reflections reflected in some conclusions and recommendations for future projects. The chapter "Narrative Bible" presents the process for creating a "Transmedia Workshop Guide," based on its justification, objectives, specifications, and implementation, which guided the students' educational process. Finally, a series of appendices with additional information about the project are included.
This paper explores transmedia narrative in the field of interactive digital communication, where education and communication converge in a media ecosystem that displays materials on the Internet. This reflects the digital consumer culture of ninth-grade students at Colegio Villemar El Carmen (Bogotá, Colombia) involved in educational processes related to biotechnology. The chapter "Preliminary Aspects" describes the object of study, the background with cases of Ibero-American educational transmedia narratives, along with their theoretical perspectives, the methodology, including the preactive, interactive, and postactive phases for project development, and the analysis of the results obtained, which lead to reflections reflected in some conclusions and recommendations for future projects. The chapter "Narrative Bible" presents the process for creating a "Transmedia Workshop Guide," based on its justification, objectives, specifications, and implementation, which guided the students' educational process. Finally, a series of appendices with additional information about the project are included.

