Análisis y categorización de las motivaciones individuales para la participación en un proyecto transmedia : experiencias de estudiantes universitarios con narrativas transmedia en Río Grande, Tierra del Fuego, 2019.
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Facultad de Ciencia Política y Relaciones Internacionales
Resumen
La presente investigación constituye un estudio sobre las motivaciones de los
estudiantes universitarios fueguinos de primer año al momento de participar e
interpretar un relato transmedia dentro de un paradigma digital donde la
convergencia cultural transformó la manera de producción, distribución y consumo
de contenidos, tanto ficcionales como documentales.
El objetivo principal del estudio es conocer las motivaciones individuales de los
interactores (Murray, 1999), es decir, estos sujetos que ya no solo son usuarios,
espectadores ni receptores por su situación participativa dentro del relato, que
consumen producciones transmedia, a recorrer, participar y permanecer en este tipo
de proyectos.
A través del análisis de las características de la narrativa y particularmente de la
narrativa transmedia y su impacto en la forma de contar historias, sin perder de vista
el impacto de la irrupción de internet en la misma, se observa y estudia la forma en
que los sujetos se relacionan con dichas narraciones.
De tales experiencias, se constituyen una categorización y guía de las mismas para
facilitar el desarrollo de una producción transmedia a guionistas y productores,
teniendo en cuenta las aspiraciones de quienes participarán.
This research work constitutes a study on the motivations of Fuegian first-year university students at the time of participating in and interpreting a transmedia story within a digital paradigm where cultural convergence has transformed the ways of production, distribution and consumption of both fictional and documentary contents The main objective of the study is to know the individual motivations of the interactors (Murray, 1999) -people who are no longer only users, spectators or receivers due to their participatory situation within the story- who consume transmedia productions to engage, participate and remain in this type of projects. The way in wich the individuals relate to these narratives is observed and studied through the analysis of the characteristics of the narrative genre and particularly of transmedia storytelling and their impact on the way of telling stories, without losing sight of the irruption of the Internet on them. A categorization and guide of those experiences is constituted to facilitate the development of a transmedia production to scriptwriters and producers, taking into account the aspirations of those who will participate.
This research work constitutes a study on the motivations of Fuegian first-year university students at the time of participating in and interpreting a transmedia story within a digital paradigm where cultural convergence has transformed the ways of production, distribution and consumption of both fictional and documentary contents The main objective of the study is to know the individual motivations of the interactors (Murray, 1999) -people who are no longer only users, spectators or receivers due to their participatory situation within the story- who consume transmedia productions to engage, participate and remain in this type of projects. The way in wich the individuals relate to these narratives is observed and studied through the analysis of the characteristics of the narrative genre and particularly of transmedia storytelling and their impact on the way of telling stories, without losing sight of the irruption of the Internet on them. A categorization and guide of those experiences is constituted to facilitate the development of a transmedia production to scriptwriters and producers, taking into account the aspirations of those who will participate.
