De la narrativa fílmica a las narrativas transmedia : estudio de la producción cinematográfica peruana contemporánea
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Facultad de Ciencia Política y Relaciones Internacionales
Resumen
La nueva ecología de los medios ha generado una evolución y cambio en
las narrativas audiovisuales, las cuales están adoptando otras
características. La presente investigación analiza el rol comunicativo de los
recursos narrativos fílmicos adicionando las posibilidades de las narrativas
transmedia, con el objetivo de generar expansión y visibilización de las
problemáticas sociales desarrolladas en el cine peruano, analizándose y
proponiendo una adaptación transmedia del film lineal “Días de Santiago”
(2004). Esto a partir de los postulados del estructuralismo y la semiótica
con respecto a la interpretación del film y la estructura del relato, para luego
ahondar en las investigaciones sobre las narrativas transmedia. Una
investigación de enfoque cualitativo con alcance exploratorio, descriptivo y
explicativo que tiene como resultados que el contenido del mensaje del
largometraje peruano es un reclamo sobre el trauma posguerra, la
desconsideración hacia los héroes de la patria, la violencia, el abuso contra
la mujer y la desigualdad social; la propuesta de adaptación transmedia del
film elegido, titulado “Proyecto Santiago” y la maqueta “Con M mayúscula”,
un blog hecho por y para mujeres hispanoamericanas con el objetivo de
aportar en el empoderamiento femenino.
New media ecology has generated an evolution and change in audiovisual narratives, which are adopting other characteristics. This research aims to analyze the communicative role of the different film narrative resources by adding the possibilities of transmedia narratives, generating expansion and visibility of the social problems developed in Peruvian cinema, analyzing and creating a proposal for transmedia adaptation of the linear film "Days of Santiago" (2004). The theoretical approach will start in the postulates of structuralism and semiotics with respect to the interpretation of the film and the structure of the story, and then delve into research on transmedia narratives. A qualitative research, with an exploratory, descriptive and explanatory scope that has as results that the content of the message of the Peruvian feature film is a claim about post-war trauma, disregard for the heroes of the country, violence, abuse against women, dysfunctional family and inequality of opportunities between social classes; the proposal for transmedia adaptation of the chosen film, entitled “Proyecto Santiago” and the “Con M capital” model, a blog made by and for Hispanic-American women with the objective of contributing to women's empowerment.
New media ecology has generated an evolution and change in audiovisual narratives, which are adopting other characteristics. This research aims to analyze the communicative role of the different film narrative resources by adding the possibilities of transmedia narratives, generating expansion and visibility of the social problems developed in Peruvian cinema, analyzing and creating a proposal for transmedia adaptation of the linear film "Days of Santiago" (2004). The theoretical approach will start in the postulates of structuralism and semiotics with respect to the interpretation of the film and the structure of the story, and then delve into research on transmedia narratives. A qualitative research, with an exploratory, descriptive and explanatory scope that has as results that the content of the message of the Peruvian feature film is a claim about post-war trauma, disregard for the heroes of the country, violence, abuse against women, dysfunctional family and inequality of opportunities between social classes; the proposal for transmedia adaptation of the chosen film, entitled “Proyecto Santiago” and the “Con M capital” model, a blog made by and for Hispanic-American women with the objective of contributing to women's empowerment.
