Radiopantallas : evolución de la interfaz radiofónica en la era digital
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Facultad de Ciencia Política y Relaciones Internacionales
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En un contexto de digitalización y convergencia técnica y cultural la radio
se transforma. La introducción de las nuevas plataformas en el
ecosistema mediático ha generado una mutación en la especie
radiofónica, habilitando novedosos modos de producir y vincularse con los
usuarios, donde las lógicas del networking conviven y se hibridan con las
del tradicional broadcasting masivo. Durante su primer siglo de vida la
interfaz mediática de la radio en tanto “entorno de interacción” (Scolari,
2018) casi no se alteró. En la actualidad la radio se presenta a través de
pantallas interactivas, en entornos variables que ya no se limitan a lo
sonoro y habilitan nuevas relaciones entre personas y tecnologías.
A raíz de estos cambios en la interfaz la propia experiencia radial se
estaría modificando también, nuevas prácticas y sentidos se vinculan al
universo radiofónico. Nos encontramos así frente a la necesidad de
generar nuevas explicaciones y enfoques que puedan definir los límites y
las potencialidades de la radio en el siglo XXI. Un estudio sociosemiótico
de las plataformas de la Radio Metro <Metro951.com> Y Radio Nacional
<Radionacional.com.ar> nos permitirá avanzar en el conocimiento de los
elementos que configuran la interfaz de una nueva radio y que moldean la
experiencia radiofónica en la era digital.
In a context of digitalization, technical and cultural convergence, radio is transformed. The introduction of new platforms in the media ecosystem has generated a mutation in the radio species, enabling new ways of producing and linking with users, where the logics of networking coexist and hybridize with those of traditional mass broadcasting. During its first century of life, the media interface of radio as an “environment of interaction” (Scolari, 2018) was hardly altered. Today radio is presented through interactive screens, in variable environments that are no longer limited to sound and enable new relationships between people and technologies. As a result of these changes in the interface, the radio experience itself would also be modifying, new practices and meanings are linked to the radio universe. We are thus faced with the need to generate new explanations and approaches that can define the limits and potential of radio in the 21st century. A socio-semiotic study of the platforms of Radio Metro <Metro951.com> and Radio Nacional <Radionacional.com.ar> will allow us to advance in the knowledge of the elements that configure the interface of a new radio and that shape the radio experience in the digital age .
In a context of digitalization, technical and cultural convergence, radio is transformed. The introduction of new platforms in the media ecosystem has generated a mutation in the radio species, enabling new ways of producing and linking with users, where the logics of networking coexist and hybridize with those of traditional mass broadcasting. During its first century of life, the media interface of radio as an “environment of interaction” (Scolari, 2018) was hardly altered. Today radio is presented through interactive screens, in variable environments that are no longer limited to sound and enable new relationships between people and technologies. As a result of these changes in the interface, the radio experience itself would also be modifying, new practices and meanings are linked to the radio universe. We are thus faced with the need to generate new explanations and approaches that can define the limits and potential of radio in the 21st century. A socio-semiotic study of the platforms of Radio Metro <Metro951.com> and Radio Nacional <Radionacional.com.ar> will allow us to advance in the knowledge of the elements that configure the interface of a new radio and that shape the radio experience in the digital age .
