Storytelling periodístico en Instagram: cómo narraron La Nación, Clarín e Infobae la pandemia de coronavirus
Cargando...
Fecha
Authors
Título de la revista
ISSN de la revista
Título del volumen
Editor
Facultad de Ciencia Política y Relaciones Internacionales
Resumen
El presente trabajo representa un estudio sobre las narrativas periodísticas en el
escenario digital, en particular, en las plataformas sociales en la Argentina. El foco estará
puesto en las características de las piezas informativas en la red social de Instagram, una
red que se encuentra en crecimiento con respecto a la cantidad de usuarios y que los
medios de comunicación incursionaron en los últimos años con el fin de distribuir
contenidos e interactuar con su audiencia.
Esta investigación analiza, en primer lugar, las características de las narrativas
periodísticas en redes sociales, y en particular, las particularidades del relato informativo
en Instagram. Asimismo, recupera y revisa exhaustivamente las publicaciones sobre la
pandemia de Covid-19 durante 2020 de tres medios de comunicación de Argentina:
Clarín, La Nación e Infobae.
Tales publicaciones permiten identificar una serie de características del insta
relato y estrategias que utilizaron los medios de comunicación para informar en la
plataforma, que se plasman luego en una propuesta metodológica posible: una plantilla
para gestores de redes sociales en organizaciones de noticias. En ese sentido, se presenta
también la maqueta de un perfil de Instagram, pensado para publicar y distribuir buenas
prácticas periodísticas en la red social para contar las noticias.
The present work represents a study on the journalistic narratives in the digital scenario in specific, on the social platforms in Argentina. The focus will be on the characteristics of the informative pieces on the Instagram social network, a network that is growing with respect to the number of users and that the media have ventured into in recent years to distribute content and interact with your audience. This research analyzes, firstly, the characteristics of journalistic narratives on social networks, and specially the particularities of the informative story on Instagram. Likewise, it exhaustively retrieves and reviews the publications on the Covid-19 pandemic during 2020 from three Argentine media outlets: Clarín, La Nación and Infobae. Such publications make it possible to identify a series of characteristics of the instar and strategies used by the media to report on the platform, which are later reflected in a possible methodological proposal: a template for managers of social networks in news organizations. In this sense, the model of an Instagram profile is also presented, designed to post, and distribute good journalistic practices on the social network to tell the news.
The present work represents a study on the journalistic narratives in the digital scenario in specific, on the social platforms in Argentina. The focus will be on the characteristics of the informative pieces on the Instagram social network, a network that is growing with respect to the number of users and that the media have ventured into in recent years to distribute content and interact with your audience. This research analyzes, firstly, the characteristics of journalistic narratives on social networks, and specially the particularities of the informative story on Instagram. Likewise, it exhaustively retrieves and reviews the publications on the Covid-19 pandemic during 2020 from three Argentine media outlets: Clarín, La Nación and Infobae. Such publications make it possible to identify a series of characteristics of the instar and strategies used by the media to report on the platform, which are later reflected in a possible methodological proposal: a template for managers of social networks in news organizations. In this sense, the model of an Instagram profile is also presented, designed to post, and distribute good journalistic practices on the social network to tell the news.
