[en] The major theoric-methodological challenge of a research
that involves three complex dimensions as the f ield of com-munication, politics and the question of gender (female), is to
f ind the link that makes the connection bet ween the dif ferent
moments that represents the building of Roussef f as a candi-date. It is not about f it into categories of analyzed materials
or in work plans pre-def ined. The purpose is to leave these
materials speaking for themselves from that scene of poli-tics mediatization, in which we realize that politics is done
through appeals and requests to mediatic f ield, such as live
ambience of media coverage. The politics needs to approach
to the mediatization to be recognized in the current scenario.
That is, Dilma Roussef f is a body that activates circulation
mediatic while receiving the investment of determinations of
the production of the media universe