Comunicación política y estrategia electoral en la campaña de Donald Trump
| dc.citation.title | Temas y Debates | |
| dc.creator | José , Abreu Colombri | |
| dc.date.accessioned | 2024-08-15T20:36:02Z | |
| dc.date.available | 2024-08-15T20:36:02Z | |
| dc.date.issued | 2023-01 | |
| dc.description.abstract | La irrupción del empresario Donald John Trump en el panorama político estadounidense tuvo una gran trascendencia mediática y social, desde el mismo momento en el que se anunció su candidatura a las primarias republicanas de 2016. Tanto en una dimensión académica como en una dimensión periodística, la retórica y la agenda de Trump han generado una ruptura del orden previamente establecido para analizar los procesos electorales. Situado fuera del oficialismo del Partido Republicano, el candidato fue capaz de ilusionar a todos los sectores de la “América” conservadora y ampliar la masa social de su partido, mediante una estrategia electoral ciertamente agresiva y ambiciosa. Dicha estrategia se fundamentó en una transformación de los estándares sobre los que se concebía la comunicación política y la difusión de programas políticos a la ciudadanía. La campaña republicana fue capaz de neutralizar la iniciativa política de Hillary Clinton y la superioridad presupuestaria del Partido Demócrata, a través de un discurso lleno de promesas y alusiones dirigidas hacia la ciudadanía, que todavía sufría las consecuencias económicas del desastre financiero de 2008. | |
| dc.description.abstract | The appearance of businessman Donald John Trump on the US political scene had great media and social significance from the moment his candidacy for the 2016 Republican primaries was announced. In both the academic and journalistic dimension, rhetoric and the Trump agenda have generated a breakdown of the previously established order to analyze electoral processes. Placed outside the Republican Party ruling party, the candidate was able to excite all sectors of conservative “America” and expand the social mass of his party through an undoubtedly aggressive and ambitious electoral strategy. This strategy was based on a transformation of the standards on which political communication was conceived and the dissemination of political programs to citizens. The Republican campaign was able to neutralize Hillary Clinton’s political initiative and the Democratic Party’s budgetary superiority through a speech full of promises and allusions directed at citizens who were still suffering from the economic consequences of the 2008 financial disaster. | |
| dc.description.fil | Fil: Abreu Colombri, José. Universidad de Alcalá; España. | |
| dc.description.version | peerreviewed | |
| dc.format.extent | 87-103 | |
| dc.identifier.doi | https://doi.org/10.35305/tyd.vi45.616 | |
| dc.identifier.issn | 1853-984X | |
| dc.identifier.uri | https://hdl.handle.net/2133/27598 | |
| dc.language.iso | es | |
| dc.publisher | UNR Editora | |
| dc.relation.publisherversion | https://temasydebates.unr.edu.ar/index.php/tyd/article/view/616 | |
| dc.rights | openAccess | |
| dc.rights.holder | Autores y UNR Editora | |
| dc.rights.text | Attribution-NonCommercial-ShareAlike 4.0 International You are free to: Share — copy and redistribute the material in any medium or format Adapt — remix, transform, and build upon the material The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. NonCommercial — You may not use the material for commercial purposes . ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits. | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/4.0/ | |
| dc.subject | Donald Trump | |
| dc.subject | Elecciones | |
| dc.subject | Estados Unidos | |
| dc.subject | Partido Republicano | |
| dc.title | Comunicación política y estrategia electoral en la campaña de Donald Trump | |
| dc.type | articulo | |
| dc.type.collection | articulo | |
| dc.type.version | publishedVersion |