Responsabilidad Social Empresarial y “Cuestión Social”: aportes críticos en base a un relato de caso
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La Responsabilidad Social Empresarial (RSE)
constituye una estrategia que se considera comúnmente
novedosa respecto del abordaje de
problemas sociales. Muy a menudo consiste en
programas empresariales ligados a una misión
caritativa y solidaria, según la cual la empresa
sería capaz de posicionarse como un actor
comprometido con la igualdad y justicia social.
Nuestro abordaje pretende establecer algunos
puntos de reflexión respecto de las implicancias
de la propuesta empresarial y su significancia
en el marco del capitalismo tardío, intentando
problematizar la discusión y alentando a la
construcción de análisis crítico-reflexivos en
contraposición a las tendencias lobbistas y promocionales
impulsadas por empresas y grupos
económicos. A tal fin, se presenta un sintético
recorrido por el contexto de surgimiento de la
RSE en Argentina y se realiza un análisis de caso
considerando características de los programas de
una importante empresa petrolera ubicada en la
cuenca del Golfo San Jorge, zona norte de Santa
Cruz.
Corporate Social Responsibility (CSR) constitutes a strategy commonly considered as a novelty regarding the attention of social problems. Very often it consists on corporate programs linked to a charitable and caring mission according to which enterprises should be able to act responsibly and committed with equality and social justice. Our proposal intends to settle some reflection points over the implications of corporate programs and their significance in late capitalism context, trying to problematize the discussion and attempting to construct critical-reflexive analysis as opposed to lobbyist and promotional propaganda from corporations and economic groups. On that intention, a brief review of the origin context of CSR in Argentina is presented, along with a case analysis regarding some characteristics from social programs of an important oil company settled in San Jorge Gulf, northern Santa Cruz.
Corporate Social Responsibility (CSR) constitutes a strategy commonly considered as a novelty regarding the attention of social problems. Very often it consists on corporate programs linked to a charitable and caring mission according to which enterprises should be able to act responsibly and committed with equality and social justice. Our proposal intends to settle some reflection points over the implications of corporate programs and their significance in late capitalism context, trying to problematize the discussion and attempting to construct critical-reflexive analysis as opposed to lobbyist and promotional propaganda from corporations and economic groups. On that intention, a brief review of the origin context of CSR in Argentina is presented, along with a case analysis regarding some characteristics from social programs of an important oil company settled in San Jorge Gulf, northern Santa Cruz.