Bicentenario: pliegues de la Argentina en sus avisos institucionales
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2012
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UNR Editora
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[es] Conmemorar es recordar públicamente. Los festejos del
Bicentenario de la Revolución de Mayo en la República Argentina habilitaron la presencia comunicacional de diversos
actores sociales a través de un conjunto de avisos institucionales publicados en la prensa. El análisis de la serie sincrónica permitirá dar cuenta de los modos en que las instituciones
se presentan a sí mismas y, a la vez, presentan una versión
respecto del pasado y sus proyecciones sobre el presente
y el futuro. Entre los procesos de decisión institucional, las
determinaciones que generan los dispositivos técnico-mediáticos y los automatismos del discurso, surgirá una forma
de visibilidad históricamente fundada, manifestación de las
diversas maneras de constituir lo público
[en] Commemorate is to remember publicly. The celebration of the Bicentennial of the May Revolution in Argentina enabled the communicational presence of various social actors through a set of institutional advertisements in the press. The analysis of the synchronous series will give an account of the ways in which institutions introduced themselves and, simultaneously, they present a version of the past and projections about the present and the future. Among the institutional decision processes, the determinations generated by the technical media devices and the automatisms of the discourse, there will arise a form of historically founded visibility, demonstration of several ways to constitute the public thing
[en] Commemorate is to remember publicly. The celebration of the Bicentennial of the May Revolution in Argentina enabled the communicational presence of various social actors through a set of institutional advertisements in the press. The analysis of the synchronous series will give an account of the ways in which institutions introduced themselves and, simultaneously, they present a version of the past and projections about the present and the future. Among the institutional decision processes, the determinations generated by the technical media devices and the automatisms of the discourse, there will arise a form of historically founded visibility, demonstration of several ways to constitute the public thing
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Palabras clave
Bicentenario, Publicidad, Nación, Instituciones, Argentina, Bicentennial, Publicity, Nation, Institutions