Pop atmosférico: sobre Marshall McLuhan y la estética contemporánea
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En este trabajo proponemos una lectura de algunos textos
de Marshall McLuhan, en relación a los problemas e interrogantes
de investigación que actualmente estamos abordando,
cuyo objeto de estudio es la cultura pop en el presente
(Maestría en Estudios Culturales, UNR). Tomando en cuenta
que los trabajos de McLuhan establecieron bases de comprensión
y plantearon leyes de funcionamiento de los medios
masivos de comunicación, en estrecha relación con su
dimensión tecnológica, intentaremos enfocar algunas de sus
teorías hacia el análisis de aspectos de la cultura pop que estamos
estudiando actualmente, en tanto la cultura pop aparece
relacionada fuertemente (tanto en su versión histórica
“pop art” como en las producciones pop masivas actuales)
con la expansión en el uso de medios de comunicación y
la disponibilidad de diferentes tecnologías de producción,
distribución y consumo, tanto eléctricas como electrónicas.
Nos referiremos también a los trabajos de Jean Baudrillard
y Andreas Huyssen, que nos permitirán analizar la cultura
pop desde perspectivas que nos aproximan a la producción
estética y la iconografía cultural. Por último, propondremos
una reflexión sobre distintos aspectos de la cultura pop relacionados
a la música, que aparece en nuestro horizonte
de análisis como una de sus dimensiones significantes fundamentales
We propose a reading of some texts of Marshall McLuhan, in relation to the problems and research questions that we are currently addressing, whose object of study is pop culture today (Masters in Cultural Studies, UNR). Given that the work of McLuhan established bases of understanding and raised laws functioning of mass media, in close relation to technological dimension, we try to focus some of his theories to the analysis of aspects of pop culture that we are currently studying, while pop culture appears strongly related (both in its historical version “pop art” and the current massive pop productions) with the expansion in the use of media and the availability of different technologies of production, distribution and consumption both electrical and electronic. We also refer to the work of Jean Baudrillard and Andreas Huyssen, allowing us to analyze pop culture from perspectives that bring us closer to the aesthetic production and cultural iconography. Finally, we will propose a reflection on various aspects of pop culture related to music, which appears on our horizon of analysis as one of its fundamental significant dimensions.
We propose a reading of some texts of Marshall McLuhan, in relation to the problems and research questions that we are currently addressing, whose object of study is pop culture today (Masters in Cultural Studies, UNR). Given that the work of McLuhan established bases of understanding and raised laws functioning of mass media, in close relation to technological dimension, we try to focus some of his theories to the analysis of aspects of pop culture that we are currently studying, while pop culture appears strongly related (both in its historical version “pop art” and the current massive pop productions) with the expansion in the use of media and the availability of different technologies of production, distribution and consumption both electrical and electronic. We also refer to the work of Jean Baudrillard and Andreas Huyssen, allowing us to analyze pop culture from perspectives that bring us closer to the aesthetic production and cultural iconography. Finally, we will propose a reflection on various aspects of pop culture related to music, which appears on our horizon of analysis as one of its fundamental significant dimensions.