La gestión de recursos: diferencias entre las PyMes y las grandes organizaciones, en escenarios de crisis
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2021-04-26
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Las PyMEs, tienen características singulares en sus procesos estratégicos, sus
relaciones más informales que formales; la intuición ante los procesos decisorios, la
figura paternalista del dueño frente a las nuevas generaciones, entre otros. Estas
variables que marcan su cultura empresarial, quizás les planteen desafíos y
oportunidades en estos escenarios de imprevisibilidad e incertidumbre. Nuevos
interrogantes a resolver serán el cómo se comportarán ante la adaptabilidad, la
flexibilidad la empatía con el cliente, el compromiso social, para moldear una
estrategia única que fortalezca la propuesta de valor y le permita asegurar su ventaja
competitiva sostenible
SMEs have unique characteristics in their strategic, processes, their relationships more informal than formal; the intuition before the decision-making processes, the partenalist figure of the owner in front of the new generations, among others. These variables that mark their business culture, perhaps pose challenges and opportunities in the scenarios of unpredictability and uncertainty. New questions to be resolved, will be how they will be flexibility, empathy with the client, social commitment, to shape a unique strategy that strengthens the value proposition and allows it to ensure its sustainable competitive advantage
SMEs have unique characteristics in their strategic, processes, their relationships more informal than formal; the intuition before the decision-making processes, the partenalist figure of the owner in front of the new generations, among others. These variables that mark their business culture, perhaps pose challenges and opportunities in the scenarios of unpredictability and uncertainty. New questions to be resolved, will be how they will be flexibility, empathy with the client, social commitment, to shape a unique strategy that strengthens the value proposition and allows it to ensure its sustainable competitive advantage
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PyMEs -, Imprevisibilidad, Competitiva, Sostenible, SMEs, Unpredictability, Unpredictability