2026-02-102026-02-1020231853-984Xhttps://hdl.handle.net/2133/32234El Observatorio de Medios de la Facultad de Ciencia Política y RR. II. se ha consolidado como un espacio académico para el análisis sistemático de la comunicación en procesos políticos, sociales y culturales. Su enfoque se centra en la recopilación de datos, la evaluación de intervenciones en el espacio público y la reflexión sobre temas relevantes en la ciudad de Rosario, con el propósito de promover un mayor conocimiento y participación ciudadana en la democracia. Las redes sociales han generado cambios significativos en la comunicación pública, al presentar nuevos desafíos estratégicos. Los medios emergentes se han convertido en un escenario político en el que los actores interactúan y se relacionan con la ciudadanía de manera diferente a los medios tradicionales. El Observatorio ha investigado el uso de redes sociales por parte de políticos y ciudadanos, así como el impacto de fenómenos como las fake news y la inteligencia artificial en la comunicación política. A lo largo de estos últimos diez años, con un enfoque riguroso, el Observatorio ha buscado comprender las tendencias y los desafíos que surgen en la comunicación digital. Asimismo, sobre todo, ha destacado la necesidad de una ciudadanía informada y crítica.The Media Observatory of the Faculty of Political Science and International Relations has established itself as an academic space for the systematic analysis of communication in political, social, and cultural processes. Its focus is on collecting data, evaluating interventions in the public sphere, and reflecting on relevant issues in Rosario city, with the purpose of promoting greater knowledge and citizen participation in democracy. Social media has brought about significant changes in public communication, presenting new strategic challenges. Emerging media platforms have become a political stage where actors interact and engage differently with citizens from the way they do in traditional media. The Observatory has investigated the use of social networks by politicians and citizens, as well as the impact of phenomena such as fake news and artificial intelligence in political communication. Over the past ten years, with a rigorous approach, the Observatory has sought to understand trends and challenges that arise in digital communication. And above all, it has highlighted the need for an informed and critical citizenship.55-61esopenAccessCiudadaníaRedes socialesObservatorio de mediosCampañas electoralesarticuloAutores y UNR Editorahttps://doi.org/10.35305/tyd.vi.634Attribution-NonCommercial-ShareAlike 4.0 International You are free to: Share — copy and redistribute the material in any medium or format Adapt — remix, transform, and build upon the material The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. NonCommercial — You may not use the material for commercial purposes. ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.