2026-06-252026-06-252024-072314-2634https://hdl.handle.net/2133/33426Este artículo examina, desde un cruce entre teorías provenientes de la sociosemiótica y de la experiencia de usuario, la propuesta de interacción que ofrecen dos instituciones bancarias argentinas, una privada y una estatal, vigentes durante el período 2021-2023,en sus interfaces de banca online, también conocidas como homebanking. Como resultado del análisis de las interfaces gráficas de usuario, se identificaron configuraciones que forman gramáticas discursivas que, a la vez, reenvían a las condiciones de producción. Los resultados compartidos forman parte de una investigación mayor, en la cual se complementa el análisis comparativo entre la propuesta interactiva de las interfaces estudiadas con una exploración de las estrategias de interacción efectivamente adoptadas por sus usuarios.This article examines, from an intersection between theories from sociosemiotics and user experience, the interaction proposal offered by two Argentine banking institutions, one private and one state-owned, during the period 2021-2023, in their online banking interfaces, also known as homebanking. As a result of the analysis of the graphical user interfaces, we identified configurations, that form discursive grammars, which refer back to the conditions of production. The shared results are part of a larger research project, in which the comparative analysis of the interactive proposal of the studied interfaces is complemented by an exploration of the interaction strategies effectively adopted by their users.83-115esopenAccessSociosemióticaExperiencia del usuarioUXInterfacesBancosarticuloAutora y Facultad de Ciencia Política y Relaciones InternacionalesAttribution-NonCommercial-ShareAlike 4.0 International You are free to: Share — copy and redistribute the material in any medium or format Adapt — remix, transform, and build upon the material The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. NonCommercial — You may not use the material for commercial purposes. ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.