Luchessi, Lila2024-06-132024-06-132023https://hdl.handle.net/2133/27305Este trabajo analiza qué dimensiones de la narrativa transmedia pueden encontrarse en un repertorio de manifestaciones de protesta social acontecidas entre 2019 y 2021 en Chile, Argentina y Estados Unidos de América. En tanto procesos de producción de sentido, interesa indagar sobre cómo los protagonistas enuncian sus reivindicaciones en un contexto donde las tecnologías de la información y la comunicación son herramientas estratégicas y, al mismo tiempo, un territorio significante. El objeto de estudio es la narrativa de la manifestación de la protesta, a partir de un corpus digital. El objetivo es indagar acerca de lo transmedia en la construcción del relato a través de lo digital y cómo trascienden hacia sus imaginarios, cómo estos enunciadores interpelan a sus para y pro destinatarios y cómo polemizan con sus adversarios. El abordaje metodológico del tema se realizará fundamentalmente con los aportes de la Teoría de los Discursos Sociales desarrollada por Eliseo Verón (1988) y de los autores que se encuentran construyendo el andamiaje analítico de la comunicación digital desde la denominada Ecología de los Medios. Los resultados de la investigación permitirán nutrir de contenido a “Memoria resistente”, un prototipo de plataforma destinada a narrar las manifestaciones de protesta objeto de estudio.This work is going to analyze the dimensions of the transmedia speech that can be found in a repertory of manifestations of social protest that occur between 2019 and 2021 in Chile, Argentina and in the USA. In the process of sense-making, it’s interesting to look into how the protagonists outline their demand in a context where the technology of information and the communication are a strategy tool and, at the same time, a significant territory. The object of study is the narrative of the manifestation of the protest, based on a digital corpus. The objective is to investigate about transmedia in relation with the construction of the speech through the digital and how it develops to it ́s imagination, how this exponent puts a question to their imaginary, how this annunciator interpellate their para recipient and pro recipient, and how it starts an argument around their adversary. To board the methodology of this subject is fundamentally performed by the contribution of the Social Speech Theory developed by Eliseo Verón (1988) and by the authors that come across putting up the analytical framework of digital communication from the denominate ecology of the media. The results of the investigations is going to feed of content “Memoria resistente”, a prototype of the platform destined to narrate the demonstrations of the protests as an object of study.esopenAccessNarrativas transmediaProtesta socialChileArgentinaEstados UnidosDiscursotesisAutora y Facultad de Ciencia Política y Relaciones InternacionalesAttribution-NonCommercial-ShareAlike 4.0 International You are free to: Share — copy and redistribute the material in any medium or format Adapt — remix, transform, and build upon the material The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. NonCommercial — You may not use the material for commercial purposes . ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.