Renó, Denis2024-06-252024-06-252020https://hdl.handle.net/2133/27350La nueva ecología de los medios ha generado una evolución y cambio en las narrativas audiovisuales, las cuales están adoptando otras características. La presente investigación analiza el rol comunicativo de los recursos narrativos fílmicos adicionando las posibilidades de las narrativas transmedia, con el objetivo de generar expansión y visibilización de las problemáticas sociales desarrolladas en el cine peruano, analizándose y proponiendo una adaptación transmedia del film lineal “Días de Santiago” (2004). Esto a partir de los postulados del estructuralismo y la semiótica con respecto a la interpretación del film y la estructura del relato, para luego ahondar en las investigaciones sobre las narrativas transmedia. Una investigación de enfoque cualitativo con alcance exploratorio, descriptivo y explicativo que tiene como resultados que el contenido del mensaje del largometraje peruano es un reclamo sobre el trauma posguerra, la desconsideración hacia los héroes de la patria, la violencia, el abuso contra la mujer y la desigualdad social; la propuesta de adaptación transmedia del film elegido, titulado “Proyecto Santiago” y la maqueta “Con M mayúscula”, un blog hecho por y para mujeres hispanoamericanas con el objetivo de aportar en el empoderamiento femenino.New media ecology has generated an evolution and change in audiovisual narratives, which are adopting other characteristics. This research aims to analyze the communicative role of the different film narrative resources by adding the possibilities of transmedia narratives, generating expansion and visibility of the social problems developed in Peruvian cinema, analyzing and creating a proposal for transmedia adaptation of the linear film "Days of Santiago" (2004). The theoretical approach will start in the postulates of structuralism and semiotics with respect to the interpretation of the film and the structure of the story, and then delve into research on transmedia narratives. A qualitative research, with an exploratory, descriptive and explanatory scope that has as results that the content of the message of the Peruvian feature film is a claim about post-war trauma, disregard for the heroes of the country, violence, abuse against women, dysfunctional family and inequality of opportunities between social classes; the proposal for transmedia adaptation of the chosen film, entitled “Proyecto Santiago” and the “Con M capital” model, a blog made by and for Hispanic-American women with the objective of contributing to women's empowerment.esopenAccessNarrativas transmediaAnálisis fílmicoCinePerúAnálisis del contenidotesisAutora y Facultad de Ciencia Política y Relaciones InternacionalesYou are free to: Share — copy and redistribute the material in any medium or format Adapt — remix, transform, and build upon the material The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. NonCommercial — You may not use the material for commercial purposes . ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.