2025-03-272025-03-272023-012314-2634https://hdl.handle.net/2133/29134El estudio describió la mediatización del papa Francisco durante la pandemia del COVID - 19, y tuvo como objetivos específicos la identificación de las actividades en las que participó el pontífice, la categorización de los temas tratados y sus destinatarios, la identificación de los medios empleados y la descripción de las métrica en plataformas digitales. Los resultados obtenidos, bajo el método estadístico descriptivo, arrojaron mayoritariamente el uso de la comunicación audiviosual, lo que conllevó a la viralización de eventos en momentos claves del confinamiento y el posicionamiento de tendencias en redes sociales.The study described the mediatization of Pope Francis during the COVID - 19 pandemic and had as specific objectives the identification of the activities in which the pontiff participated, the categorization of the topics addressed and their recipients, the identification of the media used and the description of the metrics on digital platforms. The results obtained, under the descriptive statistical method, showed mainly the use of audiovisual communication, which led to the viral events at key moments of the confinement and the positioning of trends in social networks.146-171esopenAccessComunicaciónComunicación digitalMediatizaciónVaticanoPapa FranciscoarticuloAutores y UNR Editorahttps://doi.org/10.35305/lt.v27i1.826Attribution-NonCommercial-ShareAlike 4.0 International You are free to: Share — copy and redistribute the material in any medium or format Adapt — remix, transform, and build upon the material The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. NonCommercial — You may not use the material for commercial purposes . ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.