2024-08-192024-08-192023-011853-984Xhttps://hdl.handle.net/2133/27610Las elecciones de 1989 en Argentina y Brasil pueden ser consideradas como un momento bisagra. En Brasil, se trataba de las primeras elecciones presidenciales directas después de dos décadas de dictadura. En Argentina, aunque la población ya había votado para presidente en 1983, 1989 coincidía con un escenario de desencantamiento con la política partidaria y de profundización de la crisis económica. En esos contextos, los modos en que las juventudes aparecían representadas en las campañas electorales en televisión cobraban una especial significación, y es posible observar, como se argumentará, la circulación y latencia de discursos e imágenes sobre la misma democracia y su devenir. Este artículo sistematiza las representaciones sobre lo juvenil (sobre todo en torno a la militancia juvenil, pero también desde otras formas de referencia a jóvenes) en los programas del Horário Gratuito de Propaganda Eleitoral (HGPE), en Brasil, y en los spots, en Argentina, de los candidatos más votados (Collor, Lula da Silva, Menem y Angeloz). Esta comparación doble, entre fuerzas políticas y entre casos nacionales, se inscribe en un objetivo más general, que consiste en examinar las mutaciones en los modos de hacer campaña y se coloca como parte de la discusión acerca de las transformaciones en el vínculo político desde la redemocratización.The 1989 presidential elections in Argentina and Brazil can be considered a pivotal moment. In Brazil, it was the first popular election after two decades of dictatorship. In Argentina, even though citizens had already voted for president in 1983, 1989 marked a scene of disenchantment with party politics and a deepening economic crisis. In those contexts, the ways in which young people were represented in electoral campaigns on television took on a special significance. We can observe, in those representations, the circulation and latency of discourses and images about democracy itself and its future. This article systematizes the representations of youth (especially around youth activism, but also in other forms of reference to young people) in the programs of the Horário Gratuito de Propaganda Eleitoral (HGPE), in Brazil, and in the TV spots, in Argentina, of the most voted candidates (Collor, Lula da Silva, Menem and Angeloz). This double comparative analysis (of political forces and of national cases) is part of a broader objective of examining the mutations in campaigning and as part of the discussion on the transformations in the political linkage since the return to democracy.105-140esopenAccessEleccionesCampaña electoralJóvenesDemocraciaArgentinaBrasilarticuloAutores y UNR Editorahttps://doi.org/10.35305/tyd.vi45.617Attribution-NonCommercial-ShareAlike 4.0 International You are free to: Share — copy and redistribute the material in any medium or format Adapt — remix, transform, and build upon the material The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. NonCommercial — You may not use the material for commercial purposes . ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.