Jácome Encalada, Sofía2026-06-052026-06-052026-04-13https://hdl.handle.net/2133/33302El objetivo principal de este proyecto ha sido evaluar el mensaje comunicacional empleado mediante los recursos digitales en las aulas virtuales por los docentes de la Facultad de Filosofía, Letras y Ciencias de la Educación de la Universidad de Guayaquil; así como de identificar las competencias digitales de los docentes en la creación de contenidos como material didáctico del aula virtual, examinar los contenidos digitales soportados en el aula virtual como material didáctico y el de identificar el grado de interés de los estudiantes entorno a los contenidos desarrollados como material didáctico por parte del docente, creándose una limitante en cuanto al acceso a la información por ser restringido a los diversos horarios que tenían y el difícil acceso a ellos, para poder coordinar el tiempo y realizar las entrevistas, en la educomunicación que se desarrolla con las cátedras educativas, impera la necesidad de crear una guía de recursos digitales interactivo donde permita un modelo de comunicación, elaboración y desarrollo del contenido de los cursos de manera comunicativa, abierta y creativa ante un trabajo conjunto entre docentes y estudiantes, la misma que será lanzada mediante una campaña comunicacional con contenido transmedia dirigida a los docentes, generando un proceso de construcción colectivo.The main objective of this project has been to evaluate the communicational message used through digital resources in virtual classrooms by teachers of the Faculty of Philosophy, Letters and Educational Sciences of the University of Guayaquil; as well as to identify the digital competences of the teachers in the creation of contents as didactic material of the virtual classroom, to examine the digital contents supported in the virtual classroom as didactic material and to identify the degree of interest of the students around the contents developed as didactic material by the teacher, creating a limitation in terms of access to information due to being restricted to the various schedules they had and the difficult access to them, in order to coordinate the time and conduct the interviews, in the educommunication that is developed With the educational chairs, the need to create an interactive digital resource guide prevails where it allows a model of communication, elaboration and development of the content of the courses in a communicative, open and creative way before a joint work between teachers and students, the same that will be launched through a communication campaign with transmedia content directed going to teachers, generating a collective construction process.esopenAccessEducaciónCompetencias digitalesEducamunicaciónRecursos digitalesPlataforma digitaltesisAutora y Facultad de Ciencia Política y Relaciones InternacionalesAttribution-NonCommercial-ShareAlike 4.0 International You are free to: Share — copy and redistribute the material in any medium or format Adapt — remix, transform, and build upon the material The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. NonCommercial — You may not use the material for commercial purposes. ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.