Imágenes como cenizas. El caso Parquefield (Rosario, 1962-1968)
Archivos
Fecha
2017
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
Análogamente a la figura de la huella en el “paradigma de inferencias indiciales” de Ginzburg, Didi-Huberman propone poéticamente a la ceniza refiriéndose a la imagen como documento de la cultura, susceptible de interpretación histórica. Desde ese lugar conceptual se trabajan algo más de una veintena de imágenes publicitarias de Parquefield, conjunto de viviendas unifamiliares de carácter masivo construido en Rosario en los ’60.
Lejos de la mera crónica, estas imágenes disparan caminos de regreso en búsqueda de las “hogueras” originarias: la comunicación y el consumo son los ejes abordados que sugieren nuevas reflexiones sobre la arquitectura, la ciudad, los imaginarios sociales, las lógicas de mercado y el modelo desarrollista en Argentina. Quizás en lo alejado del caso respecto de las obras paradigmáticas esté, a fin de renovar saberes, su mayor potencia.
Similarly to the term trace in Ginzburg’s “indiciary paradigm”, Didi-Huberman poetically proposes ash, referring the image as a document of culture, susceptible of historical interpretation. From that conceptual place are worked more than twenty publicity images of Parquefield, a massive family household complex built in Rosario in the ‘60s. Not only for chronical means, have this images inspired flashbacks in search for the original “fires”: communication and consume are the approached axes which suggest new thoughts about architecture, city, social imaginaries, market logic and the pro-development model in Argentina. Maybe this case’s major power relies in its distance from paradigmatic buildings.
Similarly to the term trace in Ginzburg’s “indiciary paradigm”, Didi-Huberman poetically proposes ash, referring the image as a document of culture, susceptible of historical interpretation. From that conceptual place are worked more than twenty publicity images of Parquefield, a massive family household complex built in Rosario in the ‘60s. Not only for chronical means, have this images inspired flashbacks in search for the original “fires”: communication and consume are the approached axes which suggest new thoughts about architecture, city, social imaginaries, market logic and the pro-development model in Argentina. Maybe this case’s major power relies in its distance from paradigmatic buildings.
Descripción
Palabras clave
Imágen, Vivienda, Desarrollismo, Arquitectura, Rosario