Práctica de lectura en Brasil: un análisis del PNLL desde la comunicación
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Fecha
2015
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UNR Editora
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Descripción
El objetivo de este trabajo es debatir la práctica de lectura
en el Brasil actual, discutiendo, de una mirada comunicacional,
los principios rectores, las estrategias, las propuestas
y las metas del Plan Nacional del Libro y la Lectura - PNLL
- puestasen marcha por el gobierno brasileño en 2006, bajo
la presidencia de Luiz Inácio Lula da Silva. Desde el PNLL se
dieron los primeros pasos para que se reconozca la lectura
como política pública del Estado. Para analizar la práctica de
lectura también se investigan los datos cuantitativos producidos
por las entidades que operan en el sector relacionado
con la lectura en Brasil. Se concluye que, a fin de cumplir las
metas propuestas por el PNLL, hay mucho por hacer para
convertir al país en una sociedad lectora.
The present paper is aimed at discussing the reading practice in Brazil in the 21st, and presenting, under a communication point of view, the guiding principles, proposals and goals of the national program of book and reading (PNLL - Plano Nacional do Livro e da Leitura, in Portuguese), introduced by the Brazilian government in 2006, when Luiz Inácio Lula da Silva was the president. PNNL provided the first steps to the recognition of literature as a State public policy. Furthermore, in order to analyze the practice of reading, it is investigated quantitative data produced by institutions which operate in the Brazilian reading sector. It is concluded that, in order to fulfill the goals proposed by the PNLL, there is much to be done to make Brazil a reading society
The present paper is aimed at discussing the reading practice in Brazil in the 21st, and presenting, under a communication point of view, the guiding principles, proposals and goals of the national program of book and reading (PNLL - Plano Nacional do Livro e da Leitura, in Portuguese), introduced by the Brazilian government in 2006, when Luiz Inácio Lula da Silva was the president. PNNL provided the first steps to the recognition of literature as a State public policy. Furthermore, in order to analyze the practice of reading, it is investigated quantitative data produced by institutions which operate in the Brazilian reading sector. It is concluded that, in order to fulfill the goals proposed by the PNLL, there is much to be done to make Brazil a reading society
Palabras clave
Lectura, Brasil, Comunicación, PNLL - Plan Nacional del Libro y la Lectura, Reading, Brazil, Comunication