Propaganda totalitaria: un recorrido diferente
Fecha
2007
Autores
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ISSN de la revista
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Editor
Escuela de Comunicación Social. Facultad de Ciencia Política y Relaciones Internacionales. Universidad Nacional de Rosario. UNR Editora
Resumen
El artículo muestra las relaciones que se pueden establecer
entre la propaganda nazi y las campañas proselitistas en
épocas democráticas, constituyendo el punto de partida el
análisis realizado Hannah Arendt en su libro "Los orígenes del
totalitarismo". Muchos de los rasgos totalitarios planteados
en la ideología del movimiento nazi se repiten ya sea bajo la
forma de argumentos discursivos como en la aplicación de
determinadas estrategias visuales.
La campaña del partido justicialista del año 1989, se brinda
-a los fines analíticos-, como el mejor "modelo ideal" para
ejemplificar y formular parámetros de comparación. Las
semejanzas y diferencias encontradas permiten ahondar
en el análisis de las características particulares de cada
campaña en su contexto histórico.
A modo de "caja de herramientas", se traen a colación
conceptos de otros autores como el contemporáneo Michel
Foucault. Las diferencias en las categorías analíticas ofrecen
la posibilidad de pensar las prácticas de otro modo a la vez
que otorgan una mayor rigurosidad en el abordaje de la problemática. Una mirada pormenorizada de la elaboración de
campañas de recepción masiva, son abordajes necesarios
en lo que a la práctica del comunicador se refiere.
The idea of establishing a dialogue between Marcia Schvartz The article shows the relationships that can be established between the Nazi propaganda and the proselytizing campaigns in democratic times, using the analysis carried out by Hannah Arendt in her book "The origins of totalitarianism" as a starting point. Many of the totalitarian features outlined in the ideology of the Nazi movement are repeated either under the form of discursive arguments or in the application of certain visual strategies. The campaign of the "justicialista" party in the year 1989 is given -for analytic ends- as the best "ideal model" to exemplify and to formulate comparison parameters. The similarities and differences found allow deepening the analysis of the peculiar characteristics of each campaign in its historical context. As a "toolbox", other authors' concepts, like contemporary Michel Foucault are brougth up. The differences in the analytic categories offer the possibility of analysing the practices in another way and at the same time they grant a bigger rigour in the approach to the problem. An detailed look at the elaboration of massive reception campaigns, is a necessary approach regarding the communicator's practice.
The idea of establishing a dialogue between Marcia Schvartz The article shows the relationships that can be established between the Nazi propaganda and the proselytizing campaigns in democratic times, using the analysis carried out by Hannah Arendt in her book "The origins of totalitarianism" as a starting point. Many of the totalitarian features outlined in the ideology of the Nazi movement are repeated either under the form of discursive arguments or in the application of certain visual strategies. The campaign of the "justicialista" party in the year 1989 is given -for analytic ends- as the best "ideal model" to exemplify and to formulate comparison parameters. The similarities and differences found allow deepening the analysis of the peculiar characteristics of each campaign in its historical context. As a "toolbox", other authors' concepts, like contemporary Michel Foucault are brougth up. The differences in the analytic categories offer the possibility of analysing the practices in another way and at the same time they grant a bigger rigour in the approach to the problem. An detailed look at the elaboration of massive reception campaigns, is a necessary approach regarding the communicator's practice.
Descripción
Palabras clave
Propaganda ; totalitaria ; discurso ; estrategia ; visual, Propaganda ; totalitarian ; speech ; strategy ; visual
Citación
Ayala, Soledad. “Propaganda totalitaria: un recorrido diferente” en La Trama de la Comunicación, Volumen 12, UNR Editora, Rosario, 2007.