Desarrollo y crisis en una terminal automotriz El caso de Industrias Kaiser Argentina (IKA), 1955-1967
Archivos
Fecha
2016-04
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Nacional de Rosario. Facultad de Humanidades y Artes. Escuela de Historia.
Resumen
Descripción
Proponemos analizar la evolución de la primera automotriz privada en el país, Industrias Kaiser Argentina, desde su fundación hasta su venta, con indicadores elaborados a partir de sus Memorias y Balances. Buscamos entender la acumulación de capital en un mercado específico y en el contexto económico de los años ’60 en Argentina. Para ello, analizamos la estrategia empresaria tanto en el momento de su instalación como en el período en que llegan firmas multinacionales y se intensifica la competencia a nivel local. Estudiamos las inversiones y el cambio técnico que impulsó la Sociedad en sus plantas ante el nuevo escenario, la rentabilidad de la operación y el nivel de endeudamiento de la compañía; como así también las dificultades que enfrentó y que llevaron a su venta a la Renault.
We propose to analyze the evolution of the first private automotive company in the Argentina, Industrias Kaiser, from its foundation to its sale, with indicators drawn from its Balance Sheet and the Annual Memories. We seek to understand the accumulation of capital in a specific industry and in the economic context of the '60s in Argentina. We analyze the business strategy in the time of its installation and in the period in which multinational firms arrive and intensifies competition. We studied the investments and the technical change that led the Company in its plants, the profitability of the operation and the level of indebtedness of IKA; as well as the difficulties that faced and led to its sale to Renault.
We propose to analyze the evolution of the first private automotive company in the Argentina, Industrias Kaiser, from its foundation to its sale, with indicators drawn from its Balance Sheet and the Annual Memories. We seek to understand the accumulation of capital in a specific industry and in the economic context of the '60s in Argentina. We analyze the business strategy in the time of its installation and in the period in which multinational firms arrive and intensifies competition. We studied the investments and the technical change that led the Company in its plants, the profitability of the operation and the level of indebtedness of IKA; as well as the difficulties that faced and led to its sale to Renault.
Palabras clave
Industria Automotriz, Argentina, Rentabilidad, Competencia, Automotive, Profitability, Competitiveness